But crisis-management experts say the brand is wearing its 15 minutes well, using it as an opportunity to speak frankly to customers, and even … Read the whole story

According to Glen Hartman, global managing director of digital consulting at Accenture Interactive, marketers have got to get it right because consumers will be … Read the whole story

Hyundai Motor America has just signed a multi-year partnership for naming rights to the Hyundai Club at the Mets' Citi Field, with a regional … Read the whole story

As the palates of Americans, and younger people in particular, become more adventurous and sophisticated, "they are eager to explore lesser-known cuisines with unique … Read the whole story

Southwest Airlines is taking a more serious tack with a campaign that broke Tuesday night during the NCAA Tournament opening games. The first work … Read the whole story

In the U.S., sales of these fresh foods typically generate 29% of total store sales, with meat accounting for 29% of those sales, produce … Read the whole story

For the Mayhem concerts, the company will do several activations, including a "Zippo Custom Artist" program where musicians on the tour will customize Zippo … Read the whole story