Marketing Daily
Thursday, March 21, 2013

Top of The News

HP Board Still Sitting After Harsh Campaign
by Thom Forbes

Despite severe blows to Hewlett-Packard's image as a well-run company and the resulting steep fall in its stock price -- although there has been a recent upswing -- shareholders yesterday … Read the whole story

  • TECHNOLOGY
    Customer Contact Key To Loyalty
    by Aaron Baar

    If there's any doubt that the balance of power has shifted to consumers (from brands), consider this: more than half of U.S. adults said … Read the whole story

  • RETAIL
    Amazon, Macy's Fastest-Growing Retail Brands
    by Sarah Mahoney

    Amazon is "the brand that other retailers continue to fear," says Tom Custer, executive director of Interbrand Design Forum, in an email to "Marketing … Read the whole story

  • TOURISM
    Michigan Launches Nationwide Effort
    by Tanya Gazdik

    Michigan launched its largest tourism campaign ever this week with a budget of $13 million. The nationwide "Pure Michigan" campaign will run through the … Read the whole story

  • RESEARCH
    Study Says Brand Equity Of Luxury Up Vs. 2012
    by Karl Greenberg

    The 25th annual study gave Mercedes-Benz the top spot among luxury automotive marques for the third year in a row. BMW, Lexus, Acura, Infiniti, … Read the whole story

  • FOOD
    Miracle Whip Dipping Sauces In 'Twisted' Campaign
    by Karlene Lukovitz

    Working with its creative agency of record, Mcgarrybowen, Chicago, Miracle Whip developed detailed back stories personifying each flavor, and then had graphic artist Mark … Read the whole story

  • AUTOMOTIVE
    BMW's Creed: Ultimate Driving Machine More Than Muscle
    by Karl Greenberg

    "We are in a huge generational shift today, with huge differences in mindset and outlook. For people under 40, fuel economy matters. It's not … Read the whole story

  • COMMENTARY
    The New Customer Centric
    by Simon Glynn

    Customer-centricity is about balancing both customer and company agendas. Three areas are key: meeting your customers' needs, and knowing your brand story and operational … Read the whole story

  • COMMENTARY
    Bullet-Proof Your Earned Media Campaign
    by Sherry Orel, Columnist

    Earned media isn't always a good thing. It works when the right people -- your brand advocates and satisfied customers -- are engaged in … Read the whole story