Marketing Daily
Wednesday, March 27, 2013
  • Infiniti, Lincoln: Same Goals, Different Languages

    Luxury automakers are focusing both on old-fashioned relationships at the dealership and high-technology differentiators, but not so much on the less tangible aspects of … Read the whole story

  • Younger Dads Can't Say No To Entertaining Their Kids

    Millennial parents are willing to spend more than their older counterparts to entertain their families, according to Mintel. While some 42% of parents surveyed … Read the whole story

  • Milano Cookies Spot Spoofs Dark Secret

    The spot can be viewed on YouTube or Milano Cookies' Facebook page (currently showing nearly 404,000 "likes"). It debuted on last week's season premiere … Read the whole story

  • J.D. Power's O'Neill: Strong Auto Year In Offing

    Finbarr O'Neill, president of of J.D. Power and Associates, is betting on the U.S. car market, although from the global perspective, the U.S. will … Read the whole story

  • JWT Axes Staffers Over Controversial Online Ford Ads

    JWT confirmed Tuesday that it was meting out some harsh discipline -- including dismissal of certain employees- -- related to three controversial Ford ads … Read the whole story

  • March Gladness: 5 Ideas You Can't Hate

    There's a lot of hate going around. So I say enough with all this hate. In the role of happy contrarian, I offer you … Read the whole story

  • Optimization Imperative: The Path To Maximum Impact

    When we talk about making marketing more efficient, it is about making sure every dollar is being spent where it can get the greatest … Read the whole story