When Vince Lombardi told us winning was "the only thing," it was a straightforward assertion about a different sort of boy's game that men play than the one that led … Read the whole story
Luxury automakers are focusing both on old-fashioned relationships at the dealership and high-technology differentiators, but not so much on the less tangible aspects of … Read the whole story
Millennial parents are willing to spend more than their older counterparts to entertain their families, according to Mintel. While some 42% of parents surveyed … Read the whole story
The spot can be viewed on YouTube or Milano Cookies' Facebook page (currently showing nearly 404,000 "likes"). It debuted on last week's season premiere … Read the whole story
Finbarr O'Neill, president of of J.D. Power and Associates, is betting on the U.S. car market, although from the global perspective, the U.S. will … Read the whole story
JWT confirmed Tuesday that it was meting out some harsh discipline -- including dismissal of certain employees- -- related to three controversial Ford ads … Read the whole story
There's a lot of hate going around. So I say enough with all this hate. In the role of happy contrarian, I offer you … Read the whole story
When we talk about making marketing more efficient, it is about making sure every dollar is being spent where it can get the greatest … Read the whole story