Marketing Daily
Monday, April 22, 2013

Top of The News

Is It Up To Marketers To Save The Earth?
by Thom Forbes

Today is Earth Day, an event that began as a "teach-in" in 1970 and now is purportedly celebrated by upwards of one billion people in 192 countries around the globe … Read the whole story

  • FOOD
    Haagen-Dazs Gelato Launch Uses 'La Dolce Vita' Theme
    by Karlene Lukovitz

    Haagen-Dazs -- the ice cream brand with the Danish-sounding name that was actually created by a Polish immigrant in the Bronx in 1961 -- … Read the whole story

  • BEVERAGES
    Heineken, Cadillac Among Tribeca Film Festival Sponsors
    by Karl Greenberg

    Heineken has partnered with Vulture and 'New York Magazine' to back five Tribeca Film Festival films -- "Flex Is Kings," "Lenny Cooke," "The Moment," … Read the whole story

  • CAUSE-RELATED
    Boston Accent: Brands Should Speak, But Softly
    by Sarah Mahoney

    As Boston residents settle back into their daily routines, a handful of marketers are already way out in front in terms of speaking to … Read the whole story

  • RESEARCH
    Research Firm Concludes: Top Brands Need Love
    by Karl Greenberg

    The results in Vision Critical's Brand Equity Relationship Assessment findings put Costco, Cisco, and Movado at the top three positions. After that are Columbia, … Read the whole story

  • Netflix, Hulu Views Rise With Affluent Consumers
    by Gavin O'Malley

    Demographic findings are increasingly critical for marketers as all consumers spend more time watching premium fare online. YouTube continues to attract the lion's share … Read the whole story

  • COMMENTARY
    Cable News - What A Blunderful World
    by Bob Garfield, Featured Columnist

    There are many explanations for this world of blunder. One is the idiotic value placed on being first with a shard of previously unreported … Read the whole story

  • COMMENTARY
    Ship And Bones: Where's The Beef?
    by

    The scarily witless and embarrassing tagline for the new KFC boneless chicken product is boneheaded. What a strange way to go about announcing the … Read the whole story

  • COMMENTARY
    The Art of Controllership
    by Laura Patterson

    The more we understand about the various parts of a business, the more we know about the sum of these parts combined and how … Read the whole story