Marketing Daily
Tuesday, April 23, 2013
  • New Mattress Chain Depends On Tablets

    "You're not accosted by a salesperson the minute you walk in," says Ro Kumar, CEO of Digital Aisle, the Chicago-based agency that designed the … Read the whole story

  • Latin Actor 'Seduces' In Bilingual Pepsi Next Videos

    William Levy, a star among Spanish-speaking audiences worldwide through soap operas, reality TV and other work, has also gained visibility with the English-speaking audience … Read the whole story

  • Affluents Will Maintain Spending Levels

    According to the American Affluence Research Center's semiannual tracking study of the country's wealthiest households, more than half said they do not plan to … Read the whole story

  • BBVA Signs NBA All-Stars In Expansion

    An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has been using the Web to expand its geographical footprint via an online banking … Read the whole story

  • Younger Consumers Seek Good Brand Experience

    Said Nancy Smith, founder and CEO of Analytic Partners: "No longer are the days brands can advocate solely for themselves. In fact, the way … Read the whole story

  • Motel 6 Launches Bucket List Contest

    Motel 6 is launching a contest giving three winners the opportunity to check a national U.S. landmark off their personal bucket lists. The contest, … Read the whole story

  • Hitting The Top Shelf With Digital

    The brand-level communications of spirits through digital are starting to rock. Yet these brands have untapped opportunities to optimize and target media channels against … Read the whole story

  • 3 Signs You Should Improve Your Internet Video Marketing

    Most businesses neglect their Internet video marketing, yet it is easy to fix the situation if you have a crisis on your hands. It's … Read the whole story

  • Episode 604: Mary Kay, Mary Jane, And The Electric Circus

    You say tomahto, I say tomato. You say catsup, I say ketchup. Within the out-fo-blood prism of "Mad Men," it all comes down to … Read the whole story