Marketing Daily
Tuesday, May 21, 2013
  • Skyy Launches 'Be Part Of The Art'

    To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched a campaign that combines an art-gallery theme and … Read the whole story

  • 4 Types Of Marketing Cultures: How Fast Is Yours?

    A new report from Forrester says the trait shared by companies that are either the most successful innovators, the fastest, or both is knowing … Read the whole story

  • OMMA Social: Macy's Looks To Social For Connection

    The company also had success with its integrated "Bobbi Brown" content at eponymous retail spaces at Macy's stores. Jennifer Kasper, VP of digital media … Read the whole story

  • Industry Satisfaction Lagging, But Improving

    "Things are improving , but these are still industries that are not terribly satisfying to consumers, compared to other industries," ASCI managing director David … Read the whole story

  • Miller64 Partners With Former Pro Athletes

    Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and social media. The program officially kicks off June … Read the whole story

  • Vespa Looks Back: 50 Years Of 50cc's

    The five-week effort -- a decade per week -- combines Vespa's own creative input around what was happening in the transportation, pop and cultural … Read the whole story

  • Effective Digital Ads: A Fragment Of Your Imagination?

    As people spend more time consuming digital content, their time increasingly shifts, and becomes more diffused and the ability to reach a target audience … Read the whole story

  • 2013 EFFIE Award Preview: Mezamashii Run Project For Mizuno

    Mizunos running shoes are stiff (for a reason) so they don't feel as cushy and comfortable as the mainstream brands. So trying Mizunos on … Read the whole story