It's no secret that the world of sports marketing has come a long way since the days when Yogi Berra was pitching Yoo-Hoo chocolate drink, Camels cigarettes and Puss'n Boots … Read the whole story
Porsche Cars North America is launching a marketing campaign called "Code of the Curve." The campaign integrates a smartphone app with a Speed Channel … Read the whole story
Although marketing procurement organizations remain focused on cost as a key success metric, many are beginning to embrace the value of non-cost-centric metrics, and … Read the whole story
Visitors are greeted by "Happiness Scientists," asked to suit up as lab assistants (goggles, lab coat, gloves), learn about the process of "distilling happiness," … Read the whole story
While the importance of private labels may have grown at hyperspeed during the recession, there's no sign of slowed growth yet. For consumers, they … Read the whole story
The Mazda3 got a global launch on Wednesday, as the automaker streamed the morning reveal and an evening party in New York celebrating the … Read the whole story
According to a survey conducted by Harris Interactive on behalf of CouponCabin.com, nearly half (45%) of U.S. adults think paying for cable TV is … Read the whole story
In the conversation management trenches, success is often measured one interaction at a time. Although truly social behavior is highly rewarding for brands that … Read the whole story
For search marketers in the modern media age, relevant content is the new currency. We are in the sunset of the age of paid … Read the whole story