Marketing Daily
Thursday, July 18, 2013

Top of The News

Peltz Wants To Trade Pepsi Cola For Mondelez
by Thom Forbes

Robinson Cano, the New York Yankee's best position player, spun off baseball-centric agent Scott Boras and acquired Shawn "Jay-Z" Carter and the CAA Sports earlier this year precisely because he … Read the whole story

  • AUTOMOTIVE
    Mercedes-Benz Taps Top Instagram Shutterbugs For CLA
    by Karl Greenberg

    The online efforts began with a video program in which (Gen Y) filmmaker Casey Neistat started shooting what will ultimately be four films, the … Read the whole story

  • RETAIL
    Kmart Pushes Urban Boundaries With BTS Ads
    by Sarah Mahoney

    While "Ship my pants" tested Kmart shoppers' taste tolerance for scatological humor (not to mention repetitiveness), the new ad pushes against racial lines. A … Read the whole story

  • FOOD
    Johnsonville: Sing For Your (Sausage) Supper
    by Aaron Baar

    The video, which features the character walking on a beach while singing his original song, "Don't Pierce the Brat," is part of a social … Read the whole story

  • FINANCIAL SERVICES
    Consumers Make Gut-Based Financial Decisions
    by Tanya Gazdik

    A paper that appears in the June 2013 issue of the American Marketing Association's "Journal of Marketing Research" shows that people are more likely … Read the whole story

  • AUTOMOTIVE
    Infiniti Rolls With F1, With Vettel At The Wheel
    by Karl Greenberg

    "He's not just a 'pretty face'," says Infiniti's Andreas Sigl -- "he is the world's best driver, and our engineers listen because he is … Read the whole story

  • CVS, Walgreens Ban 'Rolling Stone' Over Tsarnaev Cover
    by Erik Sass

    CVS and Walgreens are among the retailers refusing to carry the August 1, 2013 issue of "Rolling Stone" because of its controversial cover, which … Read the whole story

  • COMMENTARY
    From Big-Box To Small-Box...To Micro-Box?
    by Teresa Liu

    As online and mobile sales continue to rise, individual brick-and-mortar spaces are popping up in different formats. In Asia, cubic-retailing -- which enables independent … Read the whole story

  • COMMENTARY
    Why Brands Need To Start Thinking More Like Publishers
    by Jamie Tedford, Op-Ed Contributor

    Content marketing is by many measures the future of social media advertising, and all advertising. People respond better to content marketing because it doesn't … Read the whole story