Marketing Daily
Wednesday, September 18, 2013

Top of The News

Eiji Toyoda, Toyota Patriarch, Prime Mover, Dies At 100
by Thom Forbes

Eiji Toyoda, who led Toyota's charge into the U.S. market while he was president of Toyota Motor from 1967 to 1981 and still held the title of "ultimate adviser" when … Read the whole story

  • RESEARCH
    Nielsen: Consumers Trust WOM Over Other Messaging
    by Aaron Baar

    According to Nielsen's 2013 "Global Survey of Trust in Advertising," 84% of consumers worldwide say they trust word-of-mouth recommendations from their trusted friends and … Read the whole story

  • RETAIL
    Ho-Hum Holiday Retail Outlook
    by Laurie Petersen

    It's beginning to look a lot like a slow retail holiday season, and the unusually compact calendar combined with a downshift in consumer shopping … Read the whole story

  • HOSPITALITY
    Fairfield Inn Partners With Habitat For Humanity
    by Tanya Gazdik

    Fairfield Inn & Suites is launching its Design for Habitat Facebook application, which will culminate in a brand donation of up to $50,000 for … Read the whole story

  • PACKAGED GOODS
    Landor: Traditional Brands, Not Tech, Build Strength
    by Karl Greenberg

    Quilted Northern, Jockey and Dawn did the best job among all other brands of building brand equity, according to Landor's "Breakaway Brands Study," a … Read the whole story

  • FOOD
    Mallomars Marks 100th With Social UGC, Sweeps
    by Karlene Lukovitz

    Fans of the marshmallow creme cookies are being invited to share their favorite "Mallo-Memories" by posting photos, videos and stories through the Mallo-Memory tab … Read the whole story

  • COMMENTARY
    Empower New Salespeople To Deliver Quickly
    by Peter Mollins

    Your sales team needs to be equipped up front with a rich understanding of the difficulties faced by prospects. They need to be able … Read the whole story