Hiroshi Yamauchi, a college dropout who took a "run-of-the-mill" family firm that manufactured playing cards in Japan to the pinnacle of high-tech success around the world and became known as … Read the whole story
Mighty Wings boxes and select cups will carry codes that unlock power-ups on the NFL Runner: Football Dash, a new free download from the … Read the whole story
Women are bringing in a bigger and bigger slice of the household income pie. Marketing firm Boston Consulting Group says the gap between what … Read the whole story
Rodman, shown sitting next to a Kim look-alike actor, declares that "the secret to world peace is...pistachios." "Kim" then gleefully presses a button, exploding … Read the whole story
"Some [companies] may have gotten a little skittish, significantly in the latter part of the year," IEG's Jim Andrews tells "Marketing Daily." "In the … Read the whole story
Dean Evans, SVP and CMO of the Japanese automaker's Cherry Ridge, N.J.-based U.S. sales arm, said the company has had success in adhering to … Read the whole story
Newly proposed federal legislation seeks to create a single, standard front-of-package (FOP) label, require greater disclosure of sugar and caffeine content, and define how … Read the whole story
Marketers need to understand the role of the unconscious in decision making if they hope to build brand loyalty. But to truly understand why … Read the whole story
When a client or prospect asks for something, the agency -- whether a design, advertising agency or public relations firm -- has earned their … Read the whole story