Marketing Daily
Friday, September 20, 2013
  • McDonald's Ties Into NFL App for Mighty Wings

    Mighty Wings boxes and select cups will carry codes that unlock power-ups on the NFL Runner: Football Dash, a new free download from the … Read the whole story

  • Marketers Should Take Women Seriously As Consumers

    Women are bringing in a bigger and bigger slice of the household income pie. Marketing firm Boston Consulting Group says the gap between what … Read the whole story

  • 'Get Crackin' Amps Up Edginess With Rodman Spot

    Rodman, shown sitting next to a Kim look-alike actor, declares that "the secret to world peace is...pistachios." "Kim" then gleefully presses a button, exploding … Read the whole story

  • Cause Marketing Getting Back On Track

    "Some [companies] may have gotten a little skittish, significantly in the latter part of the year," IEG's Jim Andrews tells "Marketing Daily." "In the … Read the whole story

  • Subaru Of America CMO Talks Brand Success

    Dean Evans, SVP and CMO of the Japanese automaker's Cherry Ridge, N.J.-based U.S. sales arm, said the company has had success in adhering to … Read the whole story

  • New Federal Bill Seeks To Overhaul Food Labeling

    Newly proposed federal legislation seeks to create a single, standard front-of-package (FOP) label, require greater disclosure of sugar and caffeine content, and define how … Read the whole story

  • Understanding The Business-Customer Disconnect

    Marketers need to understand the role of the unconscious in decision making if they hope to build brand loyalty. But to truly understand why … Read the whole story

  • When Clients/Prospects Believe In You

    When a client or prospect asks for something, the agency -- whether a design, advertising agency or public relations firm -- has earned their … Read the whole story