Burger King is rolling out Satisfries, a crinkle-cut version of the french fry it claims contains 25% less fat and 20% fewer calories than its classic fare. Nobody's claiming that … Read the whole story
Purina's Michael Kotick said the upside is big, since in today's connected world people who have great experience with a brand share it with … Read the whole story
Chalking the restraint up to cooler weather, the NRF's national survey, conducted by Prosper Insights, finds that 158 million consumers plan to get their … Read the whole story
Kraft Foods' Corn Nuts yielded an engagement rate of 12.4% and an interaction rate of 22.9% by offering interactive, frequently updated content in display … Read the whole story
Speaking at MediaPost's OMMA Global conference, Esther Lee, SVP brand marketing, advertising and sponsorships, said the first task in the company's uphill climb was … Read the whole story
Home brand Waverly is featuring Snoopy and the Peanuts gang in its new ad campaign. The ads will debut in a billboard in Times … Read the whole story
"At P&G Oral Care, the ultimate vision is perfect oral health," Kris Parlett, senior communications manager for Oral-B Power, tells "Marketing Daily." "If you … Read the whole story
Macy's is again relying on Harold, the fictitious store manager who has been starring in Macy's ads since last year. As in the past, … Read the whole story
TV and online video are often depicted as being in "platform wars" against each other. As viewing habits evolve and more quality content becomes … Read the whole story
The beauty of social media is that it offers a two-way conversation instead of an unsolicited one-way blast. By starting with small and organic … Read the whole story