In the great tradition of Hallmark Holidays such as Boss's Day, a few years ago Diageo's Guinness brand invented a festivity out of whole hops to celebrate 250 years of … Read the whole story
Progressive has launched a new brand extension that's unlike anything consumers have seen from the company before. This is the first time Progressive has … Read the whole story
Nissan has a couple of unique programs going on with its Versa Note compact car that involve new relationships with Amazon and Vevo under … Read the whole story
Since launching the Sonic two years ago, Chevrolet has the focus on social, with traditional media serving as the caboose for creative that launched … Read the whole story
Hain Celestial's Terra Chips has formed an unusual partnership with the makers of an independent film, in which they are collaborating to cross-promote the … Read the whole story
A new forecast from Deloitte points to reasonably happy holidays for stores: It predicts that seasonal sales will rise between 4 and 4.5% from … Read the whole story
We're on pins and needles here at the home office, sweating and jumping around, because this Sunday marks the end of "Breaking Bad." Yup … Read the whole story
The key to successful advertising on Facebook is discovering a way to call your customer base to emerge from their role as a passive … Read the whole story