Marketing Daily
Monday, September 30, 2013

Top of The News

Apple, Google Top Interbrand's Rankings
by Thom Forbes

Coca-Cola officially has lost a little bit of its fizz with both Apple and Google besting it for the first time as the world's most valuable brand in the annual … Read the whole story

  • RETAIL
    ONE/x Wins 'The Pitch'; 1-800-Flowers Runs With It
    by Karl Greenberg

    Although the company wasn't required to use any of it, it is taking right to social as a new campaign. Says 1-800-Flowers CEO Chris … Read the whole story

  • TELECOM
    Consumers Happier With Faster Internet
    by Aaron Baar

    "It's not just the speed alone; it's the reliability, clarity and all of the things people are looking for from the Internet," Kirk Parsons, … Read the whole story

  • BEVERAGES
    Sam Adams Tops In Brand Rankings
    by Tanya Gazdik

    American craft and global-based brands dominate both the top five overall consumer and quality perception rankings with U.S. beer drinkers, according to YouGov BrandIndex, … Read the whole story

  • AUTOMOTIVE
    The Stingray Experience: Hot Laps On Racetracks
    by Karl Greenberg

    Todd Christensen, Chevrolet's performance car advertising manager, tells "Marketing Daily" that the company invited consumers living within a 150-mile radius and that the brand's … Read the whole story

  • FOOD
    New Truvia Campaign Includes Money-Back Guarantee
    by Karlene Lukovitz

    The campaign asks consumers to share how and when they made the switch to Truvia (#sweetswitch), and incentivizes existing fans with samples and coupons … Read the whole story

  • COMMENTARY
    Holding (Company) On For Dear Life
    by Bob Garfield, Featured Columnist

    Went to Advertising Week in New York, with all its pomp and self-importance, but it was all so odd. Madison Avenue, did you not … Read the whole story