Marketing Daily
Friday, October 18, 2013

Top of The News

Cheap Shot: Did Apple's Cook Overestimate The iPhone's Low-End?
by Thom Forbes

How's this for damning a marketing strategy with faint praise: the late Steve Jobs was right and current Apple management is wrong, according to journalists and pundits analyzing tepid sales … Read the whole story

  • RESTAURANTS
    Subway's Ads Ranked Highest Among Restaurants
    by Karlene Lukovitz

    Subway, Olive Garden and Sonic Drive-In are ranked highest by consumers when it comes to the effectiveness of their ads, according to a new … Read the whole story

  • AUTOMOTIVE
    Nissan Genetic (Passion) Engineering For Versa Note
    by Karl Greenberg

    Nissan is continuing its campaign for the Versa Note compact with a pair of social media campaigns continuing its message to Millennials that the … Read the whole story

  • TECHNOLOGY
    Same Phones, Different Carriers, Varied Satisfaction
    by Aaron Baar

    Consumers who have the same smartphone but are using different wireless carriers have different satisfaction levels, indicating there's more to being happy than just … Read the whole story

  • TECHNOLOGY
    Customers Are Real Energy Monsters, Says PECO
    by Aaron Baar

    Having previously characterized aging or inefficient appliances as energy-wasting monsters, Philadelphia power company PECO is now pointing to consumers as being the next generation … Read the whole story

  • AUTOMOTIVE
    Study: Younger Consumers Favor High Tech In Cars
    by Karl Greenberg

    Older consumers may have the cash for more sophisticated technology, but younger consumers actually want it more, and are willing to pay for it … Read the whole story

  • COMMENTARY
    It's Only Natural -- Or Is It?
    by Bill Goodwin

    Why introduce a child to snacks and foods that aren't truly good for you, and that aren't the real deal? Why take fruits and … Read the whole story