The company has also been driving the fine line -- as well as efforts to connect with younger consumers -- via partnerships with publications … Read the whole story

Not only has it been the most important initiative in the past two years, but 68% of those in the survey (which included 26 … Read the whole story

"Word of mouth ... is a key part of understanding customer satisfaction -- which, in turn, is predictive of future financial results. With today's … Read the whole story

A new deal between the governor's office and the Metropolitan Transportation Authority is touting the state's fall attractions, is the biggest tourism media commitment … Read the whole story

The programs, which reinforce the importance of kids engaging in fun, physical activities each day, particularly after school, are opportunities for Nesquik to build … Read the whole story