Marketing Daily
Thursday, October 24, 2013
  • Toyota Taps Aziatix For Corolla

    The effort, handled by Toyota's Asian-American AOR interTrend, features the trio's first U.S. single "Baby, Let's Go," which happens to align, thematically, with the … Read the whole story

  • As Internet Takes Holiday Lead, Stores Go On Offense

    A new survey from Deloitte shows that for the first time, American consumers say the Internet is their most likely destination for Christmas shopping, … Read the whole story

  • Marriott Asks Customers To Redefine Travel

    Marriott Hotels has selected the winner of a contest that invited consumers to help redefine the future of travel. Anjana Kallarackal of Roswell, Ga. … Read the whole story

  • People Seek Deals; Dealers Should Seek Consumers

    The automaker's Web-based digital marketing services channel -- a joint venture with its franchisees that provides services like call tracking, lead management solutions, dealer … Read the whole story

  • Blue Diamond Almond Breeze Creates 'Show' From Vines

    The idea was inspired by traditional cooking shows, with Vines that open and close the show, three different smoothie recipe Vines, and a "commercial … Read the whole story

  • CPG Brands Struggle To Engage Online Audiences

    Among all sectors, CPG brands have had the most trouble engaging online audiences over the past two years. Typifying the category's digital failings, beer … Read the whole story

  • Perils Of Personalization Vs. Privacy

    Talking about Big Data to consumers from the perspective of providing relevant and better experiences is wholly different from discussing it within the context … Read the whole story

  • Your Sales Technology In A Box

    Sales leaders need tips on how to select the right tools -- their own "Sales Technology in a Box," whether they are starting a … Read the whole story