Marketing Daily
Tuesday, October 29, 2013
  • Affluents: Louis Vuitton Most Overrated; Nordstrom Least

    "Brands need to do a better job communicating quality and value to their target audiences," says Ron Kurtz, president of the market research company. … Read the whole story

  • Ram Backs Corbin Farm Tour

    The most recent element of its program around country is a supporting role for one of the musicians it has been involved with, Mercury … Read the whole story

  • Samsung Signs On As NBA Partner

    "It's been something we've been working on for a while. We both have similar attributes in that we want to be leaders in our … Read the whole story

  • U.S. Potato Board Partners With Hungry Girl

    Lisa Lillien -- who has frequently expressed her love of potatoes in her messaging over the years -- developed five potato recipes that will … Read the whole story

  • Association Spending To Reach $572 Million

    Lifetouch, Goldman Sachs and Nestle are the most active sponsoring brands. Eleven percent of associations/organizations report having Lifetouch or Goldman Sachs as a sponsor. … Read the whole story

  • Startups Wanted: Nissan Innovation Lab Launches Rogue

    "We noticed that more and more strong brands -- companies like Home Depot and ATT -- are taking an interest in technology and marketing … Read the whole story

  • Back-To-School Shopping Season Offers A Lesson For The Holidays

    With only marginal sales gains expected this November and December, the 2013 holiday shopping season is shaping up to be ultra-competitive. Data shows that … Read the whole story

  • Digital Marketers And The B-School Question

    Is business school the right move for someone seeking a career in digital marketing? Some prominent venture capitalists question whether you even need an … Read the whole story