Google's tantalizing rollout of its Glass device is moving into new waters with a four-story barge that someday may be a "floating marketing center" garnering eyeballs in San Francisco Bay, … Read the whole story
"Brands need to do a better job communicating quality and value to their target audiences," says Ron Kurtz, president of the market research company. … Read the whole story
The most recent element of its program around country is a supporting role for one of the musicians it has been involved with, Mercury … Read the whole story
"It's been something we've been working on for a while. We both have similar attributes in that we want to be leaders in our … Read the whole story
Lisa Lillien -- who has frequently expressed her love of potatoes in her messaging over the years -- developed five potato recipes that will … Read the whole story
Lifetouch, Goldman Sachs and Nestle are the most active sponsoring brands. Eleven percent of associations/organizations report having Lifetouch or Goldman Sachs as a sponsor. … Read the whole story
"We noticed that more and more strong brands -- companies like Home Depot and ATT -- are taking an interest in technology and marketing … Read the whole story
With only marginal sales gains expected this November and December, the 2013 holiday shopping season is shaping up to be ultra-competitive. Data shows that … Read the whole story
Is business school the right move for someone seeking a career in digital marketing? Some prominent venture capitalists question whether you even need an … Read the whole story