Marketing Daily
Thursday, October 31, 2013

Top of The News

Retail Spending Turns Halloweenish
by Thom Forbes

Halloween is finally upon us, after having haunted the retail aisles since around, oh, the Fourth of July, and the kiddies will be out in force this evening. In fact, … Read the whole story

  • RESTAURANTS
    Denny's Native Campaign Yields High Engagement
    by Karlene Lukovitz

    The "Build Your Own Pancakes Challenge" employed videos and trivia to drive consumers to build their own digital pancake creations, using a variety of … Read the whole story

  • AUTOMOTIVE
    Kia Brings Back Blake As Optima Superhero
    by Karl Greenberg

    The first ad, in 60- and 30-second versions, acts like a '70s-style TV-series episode introduction, with Blake Griffin and Jack McBrayer zip lining, chasing, … Read the whole story

  • RESEARCH
    Marketing, IT Do Not Play Nice
    by Tanya Gazdik

    Despite a desperate need for cooperation, most IT and marketing departments do not see eye to eye, according to a new Forrester study conducted … Read the whole story

  • FOOD
    Sesame Workshop To Help Market Fruit, Veggies To Kids
    by Karlene Lukovitz

    In support of First Lady Michelle Obama's "Let's Move" initiative to reduce childhood obesity rates, the nonprofit Sesame Workshop has agreed to waive its … Read the whole story

  • SPORTS
    NFL, Dairy Council, Quaker: 'Make Your Move'
    by Sarah Mahoney

    When students and schools register at the initiative's Web site, they can earn points, NFL prizes and grants, funded by the Quaker. They can … Read the whole story

  • RESEARCH
    Young Sort-Of Affluents Plan To Spend Like Affluents
    by Karl Greenberg

    While members of the upper crust are planning to lighten their wallets for high-end products, services and experiences in coming months, younger affluent consumers … Read the whole story

  • COMMENTARY
    Banksy Works Up A Lather, And Repeats
    by

    "Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels." -- David Ogilvy. Though we can't know what the great … Read the whole story

  • COMMENTARY
    From Drab To Fab: Marketing Plan Crash
    by Laura Patterson

    The planning season is upon us. So develop those blueprints, collect your best tools, take good measurements, double-check your alignment, consult your experts and … Read the whole story