Any questions about the pent-up demand for the latest iteration of Sony's PlayStation - officially No. 4 in the royal lineage but actually the "eighth generation," according to Mashable - … Read the whole story
Introduced two years ago, the rapidly growing New Amsterdam Vodka brand is now launching its first advertising campaign, dubbed "It's Your Town." The vodka … Read the whole story
"Marketing Daily" talks to Dave Winslow, Dealer.com's chief digital space strategist, about media landscape for dealers, and its opportunities and challenges. Read the whole story
A new survey from the National Retail Federation predicts that beginning at 6 p.m. Thanksgiving Day, some 140 million people will leave the turkey … Read the whole story
Clear 'em out with a jingle! That's the call heard round the U.S. this time of year. And definitely in Detroit, New Jersey and … Read the whole story
Consumers are still not sold on the value of mobile transactions, despite ever-increasing options available (such as the national launch last week of Isis … Read the whole story
Liberty Mutual is focusing on the company's passion to protect, comparing it to a business owner's passion to thrive.The newly launched domestic brand campaign … Read the whole story
Whoever is considering bidding on Forbes, which announced Friday that it is up for sale, must first address two questions: Is revenue growth based … Read the whole story
What's the key to the superfans' hearts? Treat them right. They are the most authentic voice that brands have. And in addition to having … Read the whole story