The Mini Cooper - the dream car for those in midlife crisis who, like David Kiley, are "not the Ferrari kind of bloke" (or lassie) - yesterday unwrapped pictures and … Read the whole story
REI and SportsAuthority are hoping consumers will get outdoorsy with this year's gift-giving. The retailers are rolling out seasonal campaigns meant to appeal to … Read the whole story
The driver behind the Facebook-focused "Collaboration Fortwo," via N.Y.-base Razorfish, is to get artists and creatives to help design a piece of artwork reflecting … Read the whole story
Via a social media and digital promotion, the company is encouraging consumers to share their savings aspirations during the holiday season by enticing them … Read the whole story
Culinary pros can enter on "The Chew" site by submitting a resume and a short video (five minutes max) that explains their "food philosophies," … Read the whole story
TV ads will air in 210 markets via buys on network, cable and spot TV. Placements will be on "The Amazing Race," "Big Bang … Read the whole story
The gum category is wide open for a leader to step forward -- from an aesthetic perspective as well as a relevant, merchandising and … Read the whole story
Early holiday shoppers provide a window into how shopping strategies are evolving. The acceptance of omnichannel by early holiday shoppers indicates the importance of … Read the whole story