Marketing Daily
Tuesday, November 19, 2013
  • REI, SportsAuthority Breaking New Holiday Ads

    REI and SportsAuthority are hoping consumers will get outdoorsy with this year's gift-giving. The retailers are rolling out seasonal campaigns meant to appeal to … Read the whole story

  • Smart Art Drives New Partnership With BoConcept

    The driver behind the Facebook-focused "Collaboration Fortwo," via N.Y.-base Razorfish, is to get artists and creatives to help design a piece of artwork reflecting … Read the whole story

  • Cap One 360 Uses Spending Season To Talk Saving

    Via a social media and digital promotion, the company is encouraging consumers to share their savings aspirations during the holiday season by enticing them … Read the whole story

  • Weight Watchers Runs Competition On 'The Chew'

    Culinary pros can enter on "The Chew" site by submitting a resume and a short video (five minutes max) that explains their "food philosophies," … Read the whole story

  • Michael Bolton Sings For 'Happy Honda Days'

    TV ads will air in 210 markets via buys on network, cable and spot TV. Placements will be on "The Amazing Race," "Big Bang … Read the whole story

  • The Decline Of Gum

    The gum category is wide open for a leader to step forward -- from an aesthetic perspective as well as a relevant, merchandising and … Read the whole story

  • Early Holiday Shoppers' Preview Of The Future

    Early holiday shoppers provide a window into how shopping strategies are evolving. The acceptance of omnichannel by early holiday shoppers indicates the importance of … Read the whole story