Marketing Daily
Monday, November 25, 2013
  • On Weakening Sales, Gap Scraps Q4TV

    "If the third-quarter television investment for Gap was outstanding on a number of different metrics, we had the ability ... to come out this … Read the whole story

  • Social: Commerce Cornerstone For Women Worldwide

    A research collaboration between MSL Group and Randi Zuckerberg, CEO and founder of Zuckerberg Media, editor-in-chief of Dot Complicated and former marketing director at … Read the whole story

  • Dunkin' Offers Contest-Winning T-Shirts

    Dunkin' Donuts is selling T-shirts featuring the winning design from its first global T-shirt challenge as one of its holiday merchandise offerings. The "C … Read the whole story

  • Gamers Showing PS4 Preference Over Xbox

    With both the PlayStation 4 and Xbox One now on the shelves (and the holiday shopping season starting in earnest), things are looking good … Read the whole story

  • Why Stores Are Letting Black Friday Bite The Dust

    Looks like Black Friday's image problem is getting worse. "USA Today" has proclaimed it irrelevant. The National Retail Federation is predicting smaller crowds. And … Read the whole story

  • Nissan's Marketing Innovation Lab Flips For GT-R

    The GT-R effort comprises a trio of just-launched digital magazines on Flipboard. Each has a coffee table buff-book aesthetic and is populated with NISMO-centric … Read the whole story

  • Jack Daniel's Rewards Worst Holiday Gifts

    Jack Daniel's, with its agency Arnold Worldwide, is running a digital/social contest called "It's the Thought that Counts." Fans are being encouraged to submit … Read the whole story

  • American Express Celebrates 'Member Since'

    "Since the launch of the 'Member Since' app, we've seen Amex cardmembers share some great stories on Facebook and Twitter about when they first … Read the whole story

  • Trouble Installing New Printer? Blame It On The Brand!

    Everyone else does. New research from SMG and Mashwork shows that the bulk of consumer social chatter about a tech purchase last year had … Read the whole story

  • Real-Time Rewards For A-B InBev

    Anheuser-Busch InBev is increasingly tapping into emerging platforms to connect beer drinkers with its products in real-time. The glue to its strategy is share-worthy … Read the whole story

  • Defining Your Investment In Big Data

    Investing in Big Data should not mean merely investing in the latest and greatest technology. Having a balanced plan that prioritizes all aspects of … Read the whole story