The pro athletes featured in the spot, dubbed "Hard Work" or "Cadence" (the visuals are backed by male vocals of the U.S. Army Airborne's … Read the whole story

If you're looking for the first marketing catchphrase of 2014, you have found it: It's what researcher Robin Hafitz calls IWWIWWIWI, and it's a … Read the whole story

Pinot's Palette is partnering with TBS for the fifth season of the "Cougar Town" series, which premieres Jan. 7. The social art and wine … Read the whole story

A study by the Economist Intelligence Unit sponsored by SalesForce.com finds that 65% and 93% of CEOs and CMOs, respectively, say that their organizations … Read the whole story

"JBL is the perfect challenger brand in that they really have a belief in their products' technology," Via chief creative officer Greg Smith tells … Read the whole story