Marketing Daily
Monday, December 30, 2013

Top of The News

Hyundai Shifts Into 2014 With 'Dealer Guy' At Wheel
by Thom Forbes

The news Friday that John Krafcik, whose five-year contract to lead Hyundai Motor America expires at the end of the year, was stepping down seemed to surprise most observers with … Read the whole story

  • FINANCIAL SERVICES
    MasterCard Brings #PricelessNewYear To Times Square
    by Tanya Gazdik

    MasterCard is launching its largest digital and social campaign ever, focused on New Year's Eve. The effort, themed #PricelessNewYear, includes TV, online, social and … Read the whole story

  • RETAIL
    On PINs And Needles, Target's Brand Struggles
    by Sarah Mahoney

    Target now says the encrypted data did make it into the hands of cyber-thieves. And that revelation isn't doing much to stem the festival … Read the whole story

  • RESEARCH
    Ford Social Trends Study Speaks To Our Behavior
    by Karl Greenberg

    Ford's second edition annual publication on micro trends is out. The research, overseen by Sheryl Connelly, director of global consumer trends, delineates some behaviors … Read the whole story

  • 5 Digital Ad Industry Predictions For 2014
    by Laurie Sullivan

    Eric Bosco, CEO of ChoiceStream, has a finite view of the changes the advertising industry will face in the future. Online Media Daily caught … Read the whole story

  • COMMENTARY
    Getting Social In 2014
    by Drew Neisser

    If 2013 taught us one lesson, it is that social media is an amorphous free radical that defies easy categorization or one-size-fits-all approaches. Looking … Read the whole story