Most grammarians urge that the exclamation point be used sparingly, if at all. But when it comes to the Steinbrenner clan's stewardship of the New York Yankee's brand, it has … Read the whole story
The effort, from BETC Paris, also includes a print and outdoor component, shot by Jacob Sutton. It shows men and women towering "above the … Read the whole story
The Washington Auto Show is unique. It is the only international auto show that is as much for policymakers as consumers and manufacturers. Thus, … Read the whole story
Denny's is marking its 60th anniversary with a new TV campaign, new menu offerings and updated in-store merchandising that build on its existing "America's … Read the whole story
Global advertising spending rose in the third quarter of 2013 year-over-year, according to Nielsen's quarterly Global AdView Pulse report. TV continues to be the … Read the whole story
Using the promotional lure of NBC's Sochi Winter Olympics, Comcast is offering free access to Xfinity-branded WiFi hotspots to hype the digital video brand. Read the whole story
Intuit -- isn't that the company that supplies software for migratory Arctic peoples? Or am I thinking of Intel? Wrong again? Anyway, you must … Read the whole story
Today's customers expect companies to adapt to their needs, proactively seek them out with relevant offerings, and make the effort to build a trust-based … Read the whole story
So here we are again, at the beginning of a new year, a moment when predictions for 2014 - reach epidemic proportions. There's nothing … Read the whole story