Marketing Daily
Thursday, January 23, 2014
  • Lacoste Launches First TV Ad Campaign

    The effort, from BETC Paris, also includes a print and outdoor component, shot by Jacob Sutton. It shows men and women towering "above the … Read the whole story

  • Industry Talks Tech And DC Currents In D.C.

    The Washington Auto Show is unique. It is the only international auto show that is as much for policymakers as consumers and manufacturers. Thus, … Read the whole story

  • Denny's Evolves Its 'America's Diner' Positioning

    Denny's is marking its 60th anniversary with a new TV campaign, new menu offerings and updated in-store merchandising that build on its existing "America's … Read the whole story

  • Asia Dominates Global Ad Spending

    Global advertising spending rose in the third quarter of 2013 year-over-year, according to Nielsen's quarterly Global AdView Pulse report. TV continues to be the … Read the whole story

  • Xfinity-Branded WiFi Spots Free During Winter Olympics

    Using the promotional lure of NBC's Sochi Winter Olympics, Comcast is offering free access to Xfinity-branded WiFi hotspots to hype the digital video brand. Read the whole story

  • Intuit Me This, Super Bowl

    Intuit -- isn't that the company that supplies software for migratory Arctic peoples? Or am I thinking of Intel? Wrong again? Anyway, you must … Read the whole story

  • A Lifelong Commitment

    Today's customers expect companies to adapt to their needs, proactively seek them out with relevant offerings, and make the effort to build a trust-based … Read the whole story

  • Crystal Ball Breaking

    So here we are again, at the beginning of a new year, a moment when predictions for 2014 - reach epidemic proportions. There's nothing … Read the whole story