Marketing Daily
Monday, January 27, 2014

Top of The News

P&G Finds Itself In A Hairy Situation
by Thom Forbes

Different accounts put it different ways but it all comes down to Procter & Gamble's profits being nicked by the Movember movement and hipsterism. Read the whole story

  • RETAIL
    For E-Commerce, Mobile's Continued Invasion Foreseen
    by Sarah Mahoney

    A new report from Forrester predicts that mobile technology will play an increasingly major role. Mobile will increasingly become a dominant force in purchase … Read the whole story

  • AUTOMOTIVE
    BMW Lays Out Dealership Plan At NADA
    by Karl Greenberg

    Ludwig Willisch, president and CEO for BMW North America, laid out the broad plan at J.D. Power's 2014 International Automotive Roundtable in New Orleans, … Read the whole story

  • TELECOM
    T-Mobile's Push Is Hurting AT&T Perception
    by Aaron Baar

    T-Mobile's push to be the "Uncarrier" of the wireless world is having an effect, particularly at AT&T's expense. The former has closed the gap … Read the whole story

  • AUTOMOTIVE
    J.D. Power Lines Up Heavy Hitters At NADA
    by Karl Greenberg

    The National Automobile Dealers Association conference in New Orleans kicked off with J.D. Power and Associates' 2014 International Automotive Roundtable. The conference brought in … Read the whole story

  • FOOD
    Olympics: Frosted Flakes Spotlights Hendrickson
    by Karlene Lukovitz

    The brand is "celebrating the father/daughter bond" through the Olympic hopeful ski jumper and her father, a former ski jumper who shared his love … Read the whole story

  • AUTOMOTIVE
    Marketers Need Creative Digital Plans To Drive Under-35 Car Buyers
    by Gavin O'Malley

    Young consumers are making life harder than ever for the auto industry. If they even buy a car -- which is becoming rarer -- … Read the whole story

  • COMMENTARY
    Hey, Look At All These Cute Babies Failing In Various Ways!
    by Bob Garfield, Featured Columnist

    There's a new TV spot for TurboTax and it is very, very interesting. Not because it's a tax-prep ad. What caught my attention about … Read the whole story

  • Countdown To The Super Bowl
    by Amy Corr

    What's a Doberhuahua? Find out this afternoon in a Super Bowl edition of Out to Launch Read the whole story

  • COMMENTARY
    NATPE 2014: What Marketers Need
    by Mitch Burg, Op-Ed Contributor

    January, the midpoint of the broadcast year, is the time when we begin the migration from focusing on this year's schedule to our first … Read the whole story