June 3 - 6, 2024
Thursday, January 30, 2014
Top of The News
It was, is and shall remain all about the ecosystem, Google CEO Larry Page indicated in his blog post yesterday announcing an agreement to sell the Motorola Mobility business to … Read the whole story
FOODLocals and tourists in town for the Super Bowl in nearby New Jersey can watch live broadcasts of three of the station's shows, originating … Read the whole story
AUTOMOTIVEA glance at the automaker's Super Bowl spot offers a glimpse of where it is going. From the first second, where you see the … Read the whole story
BEVERAGESAnheuser-Busch is promoting both its Budweiser and Bud Light brands in Super Bowl spots. The Budweiser spot, "Puppy Love," aims to endear the brand … Read the whole story
RETAILBut there's plenty for toy marketers to be upbeat about in the months ahead, including more movies (which means more licensing opportunities,) a push … Read the whole story
AUTOMOTIVEThe Automotive Digital Advertising Survey, which FordDirect says tracks how digital advertising channels influence purchase behavior of auto shoppers, said 60% of consumers bought … Read the whole story
FOODFor its first-ever Super Bowl ad, General Mills' Cheerios and agency Saatchi & Saatchi New York have created a sequel to last year's high-profile … Read the whole story
- COMMENTARY
This year, I am encouraged that a new mini-trend might be on the horizon. Yup, we might have finally reached so low that the … Read the whole story
Why does this man have wings? Find out in today's Super Bowl edition of Out to Launch. Read the whole story
- COMMENTARY
What's on deck for consumer and shopper behaviors and attitudes? Fundamentally, I envision 2014 as being the year of the paradox. Read the whole story
- COMMENTARY
Not many retailers advocate less marketing by their product suppliers, but that's just what movie theaters are doing. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Courtney Redford - Bridges Consumer Healthcare, Digital Marketing Manager
Khara Hutchinson - Bayer, Head of Programmatic
YOU MAY ALSO LIKE...
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
July 22 - 25, 2024
Digital OOH Insider Summit
October 2 - 5, 2024
