Marketing Daily
Monday, February 17, 2014

Top of The News

The Wheeling Behind The Eddie Bauer Deal
by Thom Forbes

Jos. A Bank says its $825 million acquisition of outdoors clothier Eddie Bauer on Friday is all about expanding its merchandising options. Analysts point out, however, that it's also about … Read the whole story

  • FOOD
    BelVita Uses 3D Printing For Campaign Trophies
    by Karlene Lukovitz

    Mondelez International's brand is running a campaign that celebrates "morning wins" through Twitter, a TV ad, radio promotions, branded content partnerships and -- in … Read the whole story

  • AUTOMOTIVE
    Super Bowl Ads Get Varying Results In Reach
    by Karl Greenberg

    Some, like Hyundai, had huge spikes on two occasions with their lead-up efforts. Only one, Chevrolet, which used the game to talk about its … Read the whole story

  • Fictional Ewings Make Jump Into Real World
    by Aaron Baar

    "We wanted to bring Season Three back in a big way, and we wanted to go Texas big," Tricia Melton, senior vice president of … Read the whole story

  • FOOD
    Blue Diamond Runs Multimedia Olympics Campaign
    by Karlene Lukovitz

    Blue Diamond ran TV spots and in-program features during nationally televised USSA events on NBC in December and January, and it is running ads … Read the whole story

  • COMMENTARY
    Comcast (Merger) Must Die
    by Bob Garfield, Featured Columnist

    Remember Comcast Must Die? It was a blog jihad I mounted back in 2007 not to kill the cable provider, but to shame it … Read the whole story

  • SF, EWC Launch Beautiful Brow Campaign
    by Larissa Faw

    European Wax Center is launching a national campaign designed to extend the 10-year-old waxing brand into the general beauty category with the tagline "Revealing … Read the whole story