The news follows its latest TV "Work is a beautiful thing" ad push, touting a renaissance in we-can-make-it-here spirit, which began running last month … Read the whole story

During the Premier League match between Manchester United and Liverpool FC this past weekend, the General Motors unit launched "What Do You #PlayFor?" with … Read the whole story

The brand -- while well-established in various regions including the Northeast (it has annual sales of more than $130 million and presence in 16,000-plus … Read the whole story

"The technology is evolving, and the challenges are evolving and we're helping [companies] work through it," CDW's Dean Lamb tells "Marketing Daily." "If you … Read the whole story

Funding via Kickstarter, Indiegogo and similar groups is currently all the rage. Now a cat food company is jumping on the crowd-sourced funding bandwagon … Read the whole story

Joao Batista Ciaco, advertising and relationship marketing director for Latin America and Brazil at Fiat Automveis, tells "Marketing Daily" that creating this kind of … Read the whole story

In the case of a new Hollywood tie-in for the United States Postal Service's priority mail, the courier will be Spider-Man, the Marvel superhero … Read the whole story

Dole Fruit Squish'ems, launched in the U.S. in January 2013, has built national retail distribution and is now focused on marketing programs to drive … Read the whole story