Samsung may be learning a lesson this week that most of us observed by watching Mr. Smith a long time ago: What flies in Hollywood doesn't having any relation to … Read the whole story
"Budweiser has become particularly good at telling emotionally charged stories that are relevant to a broad audience," Peter Daboll, Ace Metrix CEO, tells "Marketing … Read the whole story
Internally, marketers are focusing on data acquisition, testing and optimization, and flexible and agile marketing processes. Externally, the top priorities are customer acquisition, personalized … Read the whole story
All elements of the campaign are keyed to the concept of couples enjoying simple pleasures during "date nights," and conveying that Breyers Gelato Indulgences … Read the whole story
The show is hosted by Jeannie "How do I look?" Mai. It highlights fashions from many of Macy's exclusive collections, challenging 16 up-and-coming stylists … Read the whole story
Announcing user metrics for March on Thursday, Pandora reported mixed results as it seeks to fend off challenges from Apple's iTunes Radio and newer … Read the whole story
One result is to make marketers chief product insight officers, since product has to adjust to what consumers expect from product technology, and that … Read the whole story
Delta Airlines' new loyalty program is the right move. Read the whole story