Marketing Daily
Wednesday, April 9, 2014
  • Troy-Bilt Lets Gardening Enthusiasts 'Think Spring'

    Dave Evans, senior account executive at Marcus Thomas, tells "Marketing Daily" the company decided to take its message social to target gardeners 25 and … Read the whole story

  • Consumers Showing Interest in Aereo

    According to new research from Centris, 40% of pay-TV households said they would be likely to cancel their TV service and replace it with … Read the whole story

  • Starwood Links With Live Nation For Music

    "Starwood has put its stake in the ground as having one of the leading loyalty programs in the hospitality industry based on our three … Read the whole story

  • Southern Comfort In 'Go Drink Yourself' Social Promo

    To drive awareness and visits to its relaunched Web site, Southern Comfort is running a "Go Drink Yourself" contest. The entrants who create the … Read the whole story

  • Lost Lighter? Zippo Shares The Pain With New Microsite

    The company says it has gotten thousands of messages from people who have lost theirs. The company found some 68% of owners around the … Read the whole story

  • PR Wild Pitches - Spring 2014 Edition

    When people talk about the dystopian aspects of the Internet, they get it all wrong. Identity theft? Big deal. Cyberbullying? Pfft. Hate speech, snooping, … Read the whole story