Retired soccer star David Beckham and the never-idle entrepreneur Simon Fuller are partnering with Diageo to develop and market a premium, single-grain Scotch called Haig Club that "showcases butterscotch and … Read the whole story
Dave Evans, senior account executive at Marcus Thomas, tells "Marketing Daily" the company decided to take its message social to target gardeners 25 and … Read the whole story
According to new research from Centris, 40% of pay-TV households said they would be likely to cancel their TV service and replace it with … Read the whole story
"Starwood has put its stake in the ground as having one of the leading loyalty programs in the hospitality industry based on our three … Read the whole story
To drive awareness and visits to its relaunched Web site, Southern Comfort is running a "Go Drink Yourself" contest. The entrants who create the … Read the whole story
The company says it has gotten thousands of messages from people who have lost theirs. The company found some 68% of owners around the … Read the whole story
When people talk about the dystopian aspects of the Internet, they get it all wrong. Identity theft? Big deal. Cyberbullying? Pfft. Hate speech, snooping, … Read the whole story