Marketing Daily
Friday, April 11, 2014
  • L'Oreal Paris Launches Melanoma Awareness Campaign

    L'Oreal Paris has tapped Eva Longoria, Aimee Mullins, Lea Michele, Diane Keaton, and L'Oreal Paris executive Danielle Macaluso to talk about melanoma, the most … Read the whole story

  • World Works In Harmony For New AT&T Campaign

    "We thought it would be wonderful to have this creative metaphor [of] when everything works together, the world just sings," Rudy Wilson, vice president. … Read the whole story

  • Airheads Woos Millennials With New Campaign

    The creative focuses on relatable, funny "airhead moments" designed to resonate with the Millennial target audience, Jen Redmond, associate brand manager for Airheads parent … Read the whole story

  • Free Socks? For Thorlos, Sampling Beats Advertising

    "We do very little advertising," says Jeff Lawson, director of marketing for the Statesville, N.C.-based brand, who admits it's not easy to convince people … Read the whole story

  • Atlantic City Spends $20 Million On Tourism Effort

    The Atlantic City Alliance is launching $20 million on a tourism campaign to increase travel to the New Jersey city, which unlike Las Vegas, … Read the whole story

  • Hey, Man, What's Your Weed Brand?

    When was the last time there was a huge potential industry and absolutely no brand to participate? Read the whole story

  • What Jerry Seinfeld's Comedy Taught Me About Creating Great Content

    After watching the show, I appreciated the impact that the concept of selflessness could have on my own work. Read the whole story