Marketing Daily
Tuesday, April 15, 2014
  • For New Line, H&M Builds Instagram Butterflies

    Featuring organic silks and leather, this year's Conscious and Conscious Exclusive uses model Amber Valetta, and also features the brand's new Clever Care labeling, … Read the whole story

  • New York Auto Show Shows It All, But Mostly Small

    Poster ads, on subways, buses, kiosks, and phone booths (yes, New York still has them), eschew auto eye candy for a simple image of … Read the whole story

  • Miller High Life Launches 'I Am Rich' Campaign

    Miller High Life is focusing on the "haves" and not the "have nots" of a non-monetary type in a campaign that asserts that richness … Read the whole story

  • Consumers Concerned About Data Use

    Annie Weber, EVP of public affairs and corporate communications and consumer experiences, North America for GfK, says: "For several years, people have known there … Read the whole story

  • Domino's Launch Ads Extol Value Of Risks, Failures

    "Specialty Chicken shows we are not afraid to step out of our comfort zone and take risks," said CMO Russell Weiner. "Not every risk … Read the whole story

  • Kennedy Health Alliance Focuses On Consumer Wants

    A new regional campaign for Cherry Hill, N.J.-based Kennedy Health Alliance, a network of Garden State health care facilities, is trying a focus on … Read the whole story

  • Making Excess Exclusive By Clienteling

    Placing a $1,500 handbag on clearance doesn't exactly scream cachet. Enter clienteling -- a trend gaining traction among high-end brands as they look for … Read the whole story