Amidst continuing decline from two companies that once epitomized the expansive American Dream - Sears and Hewlett Packard - we also learned yesterday that existing home sales in April showed … Read the whole story
Honey Maid sought "to reinvent the Honey Maid in a way that's relevant to moms and dads now," said Gary Osifchin, senior marketing director … Read the whole story
According to the American Customer Satisfaction Index, Internet service providers only get a score of 63 (down 3.1% from last year), while subscription TV … Read the whole story
Digital marketing efforts are running on Vevo and Live Nation, among other sites. The campaign's social media efforts elements include cocktail recipes and entertaining … Read the whole story
"We know that a consumer can spend 40 minutes in a typical shopping trip, and come out having only read seven words on packaging. … Read the whole story
Sapporo beer is launching a $2 million integrated campaign which includes the company's first U.S. TV commercial. It is geared at a demographic described … Read the whole story
What do you call advertising annealed into publishers' content, marketing communications that has been annealed to the shape of the digital environment in which … Read the whole story