Marketing Daily
Friday, May 30, 2014
  • Boost Mobile Launches 'Spokesbattle'

    "Boost wants to be top of mind with consumers, and this will help the brand do that," Peiti Feng, director of brand strategy and … Read the whole story

  • Trader Joe's, Publix, Aldi America's Best Grocery Brands

    Publix came in second, with a score of 80%, although it ranked highest for service, with loyalists praising both its atmosphere and speedy checkout … Read the whole story

  • Hidden Valley Offers Meal, Activity Ideas Via Mobile

    The idea is to help families make "crunch time" -- the busy time between after school and bedtime -- easier and more fun, by … Read the whole story

  • Kia Looks Up, Hyundai 'Boosts' Up

    On the ground, the K900 will be at 12 auto and lifestyle events in coming months, starting with this weekend's Newport Beach Jazz Festival … Read the whole story

  • 'Integrated' Campaigns Fall Short

    Most advertisers running "integrated" cross-platform campaigns are wasting their money, according to a new report from Nielsen. The results such efforts produce are little … Read the whole story

  • Chico's Ups Digital Investments, Keeps Marketing Flat

    Part of the company's omnichannel initiatives, CEO David F. Dyer says, is an expanding test of iPads in boutiques, which "has been very promising … Read the whole story

  • You Must Remember This, Though You Won't

    Today I did, however, manage to read "The New Yorker." That was a major accomplishment because it required me to close my Macbook. Read the whole story

  • Till 'Unfollow' Do Us Part

    Intimate relationship learnings can help us create and maintain better social strategies. Read the whole story