JC Penney not only lost the case brought against it by Macy's for cutting a merchandising deal with Martha Stewart Living Omnimedia, it also got a finger-wagging lecture about engaging … Read the whole story
Coldwell Banker Real Estate is partnering with BuzzFeed to create custom content for the Web site's global audience of 130 million users that highlights … Read the whole story
"The way I look at Samsung's dominance over a start-up like Pebble is thinking about Samsung's wide distribution- in multiple countries and outlets and … Read the whole story
Erik Muendel, CEO and CCO of Brightline (which has done work for brands like Pepsi, HTC, Sprint, and the U.S. Army), tells "Marketing Daily" … Read the whole story
Small restaurant chains have made gains in customer satisfaction ratings over last year, while most of the largest chains have lost ground, according to … Read the whole story
The "Kia Soul Lounge" will bring in bands for autograph sessions, host acoustic performances, and run interactive games. There's also a photo booth, where … Read the whole story
A new study from the Yale School of Management finds that a brand's links to the past may be a secret weapon for increasing … Read the whole story
It's a song I've been singing for decades: the cult of originality trumping the advertiser's need to sell things to actual consumers who are … Read the whole story
The purpose of this article is to reveal another framework in which the promotional activity of these beverages also provides intrinsic value - an … Read the whole story