Facing a barrage of shots from competitors, TGI Fridays this morning is launching a summer-long promotion that offers "a continuous supply" of a chosen appetizer for $10 per person. Read the whole story
Some of the tweets from around the world were made into music videos featuring a cappella group Vive Vocals, and sent back to the … Read the whole story
Today is the day for Chevrolet. In a $70 million deal, the automaker gets the golden bowtie on Manchester United jerseys. The logo placement … Read the whole story
For Chevrolet, the big play is getting its logo on Manchester United jerseys on Monday. But the automaker is executing against that in various … Read the whole story
In certain cultures -- especially French, Italian and Spanish -- as well as much of rural America, rabbit has never gone out of fashion. … Read the whole story
The takeaway for pet merchandise marketers is that pet parents consider their pets like family members, and a great way to appeal to them … Read the whole story
In a commercial in cinemas over the July 4 weekend, music artists such as John Legend, Iggy Azalea and Charli XCX, Lady Antebellum and … Read the whole story
We should be afraid of a company that serves 15% of mankind and treats them like lab rats...or worse. "The Wall Street Journal" reported … Read the whole story
How can a consumer brand can bring something to a table already overladen with musical content. The answer, as it was back in Peaches … Read the whole story
A brand's perception of loyalty must take into account both ends of the spectrum, both the passionate fans and the transactional consumers. Read the whole story