Marketing Daily
Monday, July 7, 2014
  • Evian Turns Wimbledon Tweets Into Mini Music Videos

    Some of the tweets from around the world were made into music videos featuring a cappella group Vive Vocals, and sent back to the … Read the whole story

  • Chevy Launches Manny United Effort; Logo On Jerseys

    Today is the day for Chevrolet. In a $70 million deal, the automaker gets the golden bowtie on Manchester United jerseys. The logo placement … Read the whole story

  • Manchester United Means Global Reach For Chevrolet

    For Chevrolet, the big play is getting its logo on Manchester United jerseys on Monday. But the automaker is executing against that in various … Read the whole story

  • What's Up, Doc? Whole Foods Puts Rabbit Back On Table

    In certain cultures -- especially French, Italian and Spanish -- as well as much of rural America, rabbit has never gone out of fashion. … Read the whole story

  • Pet 'Humanization' A Boon For Marketers

    The takeaway for pet merchandise marketers is that pet parents consider their pets like family members, and a great way to appeal to them … Read the whole story

  • Milk Music Dials Up Eclectic Artist Mix

    In a commercial in cinemas over the July 4 weekend, music artists such as John Legend, Iggy Azalea and Charli XCX, Lady Antebellum and … Read the whole story

  • It Was A Quiet Week In The Evil Empire

    We should be afraid of a company that serves 15% of mankind and treats them like lab rats...or worse. "The Wall Street Journal" reported … Read the whole story

  • If Music Is All Free, Exclusivity Is The Value

    How can a consumer brand can bring something to a table already overladen with musical content. The answer, as it was back in Peaches … Read the whole story

  • Loyalty Without Points

    A brand's perception of loyalty must take into account both ends of the spectrum, both the passionate fans and the transactional consumers. Read the whole story