Marketing Daily
Wednesday, July 9, 2014

Top of The News

VW Unwraps Dashing 8th-Gen Passat For Europe
by Thom Forbes

Volkswagen has unveiled a new version of the Passat - currently its No. 2 seller worldwide after the Golf - for the European market that has controls that would make … Read the whole story

  • AUTOMOTIVE
    Nissan Enlists T.J. Smith For Sentra Sing-Along
    by Karl Greenberg

    "That was a qualifier," Rob Robinson, Nissan social media manager, tells "Marketing Daily," "finding someone really influential on YouTube. [T.J. Smith] is about self-styled … Read the whole story

  • RESEARCH
    Companies' Social Media Experience Still Lagging
    by Aaron Baar

    "The longer you wait, the more likely the empowered consumer is going to take that out to the social [world]," Jeremy Epstein, VP of … Read the whole story

  • FOOD
    General Mills' Launches Stress Protein, Bold Snacks
    by Karlene Lukovitz

    New products drove nearly 5% of the company's net U.S. retail sales this past fiscal year, and 11 of those made IRI's New Product … Read the whole story

  • AIRLINES
    JetBlue Supports Ocean Protection
    by Tanya Gazdik

    "Sustainability cannot [just] be 'a nice thing to do,'" says Sophia Mendelsohn, head of sustainability at JetBlue Airways. "A company's sustainability plans have to … Read the whole story

  • AUTOMOTIVE
    Jeep Rolls Out Renegade, Jerry Can Not Included
    by Karl Greenberg

    Jim Morrison, head of Jeep product marketing, tells "Marketing Daily" that the vehicle is meant to bring in younger buyers, those looking for a … Read the whole story

  • COMMENTARY
    Fire Was Built To Burn A Hole In Your Pocket
    by Michael Caccavale

    For the multibillion-dollar game being played by retailers, content providers, and all-knowing search engines, the Fire phone represents the full-blown admission that the last … Read the whole story

  • Brand Lessons From The World Cup
    by Larissa Faw

    With an impressive performance by the U.S. team, viewer-friendly time zones and other positive factors, World Cup interest level is way up among Americans. … Read the whole story