Wednesday, July 16, 2014
  • Axe Touts Summer Temptation For Axe GoldTemptation

    It is male personal-care brand Axe's campaign meant to support the company's new "Gold Temptation" fragrance, and address the fact that, per the Unilever brand, three-quarters of men, and 60% of women say they don't understand what tempts the opposite sex. ...Read the whole story

  • Levi's CEO Goes Social: 'I Do So Wash My Pants'

    Chip Bergh, who says he hopes to elevate the conversation about how to care for denim to address water issues around the globe, does wash his blue jeans, both spot cleaning and by hand-washing them in cold water. "Ask my wife - I really do!" ...Read the whole story

  • MasterCard Partners With Stand Up To Cancer

    When cardholders spend $10 or more when dining out, or ordering in, and choose to pay with their MasterCard, the company will make a donation to the charity, up to a total of $4 million. The program runs through Sept. 15. ...Read the whole story

  • Mercedes-Benz Looms Large At Open Championship

    Mercedes-Benz, which has a presence around the world at a variety of golf events, will roll its S-Class flagship onto the green as official car and "patron" of the Open Championship golf tournament, which happens July 17 through 20 in England. ...Read the whole story

  • CE Growth Continuing in 2014

    "The overarching trend is [the growth] of connectivity and the Internet of Things. More and more devices are becoming connected, and that's helping the industry," Steve Koenig, director of industry analysis for the CEA, tells "Marketing Daily." ...Read the whole story

  • Building Strong Consumer Ties Is Easier Said Than Done

    A new study from Rosetta Consulting concludes that it is more critical than ever for brands to deliver seamless experiences across channels using intelligence, technology and data to build relationships that grow stronger over time. ...Read the whole story

The King And I

Reflections on a decade of marketing with LeBron. ...More