Marketing Daily
Wednesday, July 16, 2014
  • Axe Touts Summer Temptation For Axe GoldTemptation

    It is male personal-care brand Axe's campaign meant to support the company's new "Gold Temptation" fragrance, and address the fact that, per the Unilever … Read the whole story

  • Levi's CEO Goes Social: 'I Do So Wash My Pants'

    Chip Bergh, who says he hopes to elevate the conversation about how to care for denim to address water issues around the globe, does … Read the whole story

  • MasterCard Partners With Stand Up To Cancer

    When cardholders spend $10 or more when dining out, or ordering in, and choose to pay with their MasterCard, the company will make a … Read the whole story

  • Mercedes-Benz Looms Large At Open Championship

    Mercedes-Benz, which has a presence around the world at a variety of golf events, will roll its S-Class flagship onto the green as official … Read the whole story

  • CE Growth Continuing in 2014

    "The overarching trend is [the growth] of connectivity and the Internet of Things. More and more devices are becoming connected, and that's helping the … Read the whole story

  • The King And I

    Reflections on a decade of marketing with LeBron. Read the whole story

  • Building Strong Consumer Ties Is Easier Said Than Done

    A new study from Rosetta Consulting concludes that it is more critical than ever for brands to deliver seamless experiences across channels using intelligence, … Read the whole story