You'd have to go back to the glory days of William Randolph Hearst to find a media tycoon who proves the maxim that "nothing succeeds like excess" with more gusto … Read the whole story
About fantasy games, Jim DeLorenzo, digital vice president and general manager of "Sports Illustrated," tells "Marketing Daily." "We write about them, of course. But … Read the whole story
The effort includes a Web video featuring the company's master distiller, Fred Noe, who is also Jim Beam's grandson. Six winners will get their … Read the whole story
By grade, spending will be heaviest among families with high school students, at about $683, declining to $683.13 for middle-schoolers. Those with kids in … Read the whole story
Amazon has been as "close to a Teflon brand as there is these days," Ted Marzilli, SVP and managing director of YouGov's BrandIndex, tells … Read the whole story
And the trio continues to dominate in top-load washers, front-load washers, and clothes dryers. Other brands considered in the rankings are Maytag, Electrolux, GE, … Read the whole story
If you are a buyer, you know that a good costs more than a commodity, a service costs more than a good and an … Read the whole story
The idea came from ad agency TDA_Boulder, which has a stake in the company, Sir Richard's Condoms, which is offering its product free to … Read the whole story