Marketing Daily
Thursday, July 17, 2014
  • 'Sports Illustrated' Bows FanNation Fantasy App

    About fantasy games, Jim DeLorenzo, digital vice president and general manager of "Sports Illustrated," tells "Marketing Daily." "We write about them, of course. But … Read the whole story

  • Jim Beam Seeks Sayings For Single Barrel Whiskey

    The effort includes a Web video featuring the company's master distiller, Fred Noe, who is also Jim Beam's grandson. Six winners will get their … Read the whole story

  • NRF: Back-to-School Spending To Climb 5%

    By grade, spending will be heaviest among families with high school students, at about $683, declining to $683.13 for middle-schoolers. Those with kids in … Read the whole story

  • Amazon, Carnival Top Buzz Lists

    Amazon has been as "close to a Teflon brand as there is these days," Ted Marzilli, SVP and managing director of YouGov's BrandIndex, tells … Read the whole story

  • LG, Samsung, Kenmore Elite Lead Buyer Satisfaction

    And the trio continues to dominate in top-load washers, front-load washers, and clothes dryers. Other brands considered in the rankings are Maytag, Electrolux, GE, … Read the whole story

  • Customer Experience, The 'Now' Marketing Tool?

    If you are a buyer, you know that a good costs more than a commodity, a service costs more than a good and an … Read the whole story

  • New Campaign Gives Out Free Condoms To Hobby Lobby Employees

    The idea came from ad agency TDA_Boulder, which has a stake in the company, Sir Richard's Condoms, which is offering its product free to … Read the whole story