Marketing Daily
Wednesday, July 30, 2014

Top of The News

The Sharing Economy Goes To Work
by Thom Forbes

Will expense accounts go the way of three-martini lunches in corporate America? Uber and Airbnb, the poster startups of the sharing economy, both announced programs targeting business professionals this week … Read the whole story

  • RETAIL
    Back-to-School Crowds Rethink Online Shopping
    by Sarah Mahoney

    As parents tiptoe toward the start of a new school year, it looks like they are rethinking their back-to-school strategies. Webrooming and online price … Read the whole story

  • RESTAURANTS
    Dunkin' In Multi-Element 'Shark Week' Partnership
    by Karlene Lukovitz

    According to Hill Holliday VP director of experience design Jamie Scheu, this marks the first time that a paid advertiser has created an Xbox … Read the whole story

  • BEVERAGES
    Budweiser Campaign Features Jay Z, Rihanna
    by Tanya Gazdik

    Budweiser's 2014 "Made For Music" effort includes creative featuring Jay Z and Rihanna as well as a six-part series chronicling the brand's search for … Read the whole story

  • RESEARCH
    BRIC Cements Big Global Ad Increase This Year
    by Karl Greenberg

    The global average forecast is based on nation-by-nation weighted spend reported from ad agencies, media monitoring companies, analysts, Warc's own team and other industry … Read the whole story

  • AUTOMOTIVE
    U.S. President Rod Copes' Hopes For Royal Enfield
    by Karl Greenberg

    Will American 20-something urbanites like the purist's machine? Copes, who came to the brand from a global marketing position at Harley-Davidson, talks to "Marketing … Read the whole story

  • COMMENTARY
    Probing The Unconscious
    by Joel Weinberger

    The problem is that no matter how thoroughly the research is conducted, it often does not successfully predict consumer behavior. For example, political surveys … Read the whole story