With cereal sales for the quarter declining more than the industry average and profit for the company down 16% for the quarter, Kellogg's is promising new marketing efforts and is … Read the whole story
Procter & Gamble plans to sell more than half of its brands in order to streamline the company and boost sales growth, CEO A.G. … Read the whole story
Can Mazda's Miata Zoom Zoom in Moschino? Sure, the little roadster has been fashionable for a quarter of a century. And the brand has … Read the whole story
The terms were not revealed, and no specific marketing programs have been announced as yet, but Dannon said it will use the platform to … Read the whole story
The nonprofit has focused on teaching people about the improved health that comes from eating well, exercising, learning CPR and preventative checkups. But with … Read the whole story
To celebrate the launch of Chicago as its ninth U.S. destination, Emirates Air Line and agency Atmosphere Proximity are launching a social media campaign … Read the whole story
You have childhood, then an empty sea of "bikelessness," and then an island (not growing too much) of older amateur racers, club cyclists, triathletes … Read the whole story
"Always on" means creating and sustaining deeply engaging masterbrand and car cluster communications platforms content all the time and developing ongoing stories across advertising, … Read the whole story