Marketing Daily
Friday, August 1, 2014
  • P&G To Shed More Than Half Of Its Brands

    Procter & Gamble plans to sell more than half of its brands in order to streamline the company and boost sales growth, CEO A.G. … Read the whole story

  • Mazda Brings Zoom To 'Fashion Rocks'

    Can Mazda's Miata Zoom Zoom in Moschino? Sure, the little roadster has been fashionable for a quarter of a century. And the brand has … Read the whole story

  • Dannon Signs As NFL's Official Yogurt Sponsor

    The terms were not revealed, and no specific marketing programs have been announced as yet, but Dannon said it will use the platform to … Read the whole story

  • Fighting Apathy, American Heart Association Rebrands

    The nonprofit has focused on teaching people about the improved health that comes from eating well, exercising, learning CPR and preventative checkups. But with … Read the whole story

  • Emirates Air Line Says Hello To Chicago Travelers

    To celebrate the launch of Chicago as its ninth U.S. destination, Emirates Air Line and agency Atmosphere Proximity are launching a social media campaign … Read the whole story

  • The Tour De What?

    You have childhood, then an empty sea of "bikelessness," and then an island (not growing too much) of older amateur racers, club cyclists, triathletes … Read the whole story

  • A New Approach To Automotive Marketing

    "Always on" means creating and sustaining deeply engaging masterbrand and car cluster communications platforms content all the time and developing ongoing stories across advertising, … Read the whole story