Wednesday, August 6, 2014
  • Aflac Duck Strives For Zen In Claims Response

    "The Aflac Duck is a very lively, active duck, so we wanted to take him to a scene that active women could relate to and enjoy, which led us to the Yoga studio," Michael Zuna, executive vice president and chief marketing officer at Aflac, tells "Marketing Daily." ...Read the whole story

  • Toys R Us Puts Coolest YouTube Dad Behind Camera

    By day, Daniel Hashimoto toils as a special-effects guy at Dream Works, but has built a solid following on YouTube. In one spot, he adds real-live fire-starting capabilities to a toy light saber, a viral hit with more than 8 million views. ...Read the whole story

  • Yo, Muthafather, Get The Swagger Wagon

    On the heels of Toyota's social media influencer campaign for the new Sienna minivan where a trio of creative parents made videos touting the minivan, the automaker has brought back the bland-suburban-white-people-rap social sensation. ...Read the whole story

  • Analyzing Vitaminwater's Formula Flip-Flop

    Indeed, 29 years after a consumer revolt made the company abandon its infamous "New Coke" reformulation within a mere 79 days and return to the "classic" formula, comparisons to the current brouhaha over its flip-flop on changing Vitaminwater's formula are inevitable. ...Read the whole story

  • Ohio Lottery Scratches That Itch

    "It's about the joy and happiness of just doing scratch-offs," Glenda Terrell, account supervisor with Marcus Thomas, tells "Marketing Daily." "It's a way to illustrate how people like scratch-off tickets." ...Read the whole story

  • Hyundai Exclusive Sponsor Of TNT's 'Legends'

    The show, with which Hyundai Motor America is touting the 2015 Genesis, has a Zelig-esque detective at the FBI who can transform himself into different characters. And, like Woody Allen in the aforementioned film, the detective starts to question his own identity. ...Read the whole story

  • Will National Ads Help Whole Foods?

    The ad campaign announcement comes at a tricky time for the food retailer, which has seen its growth slow in recent quarters, and observers question how it will be able to maintain the niche that has made it such an enduring brand. ...Read the whole story

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