Marketing Daily
Wednesday, August 6, 2014
  • Aflac Duck Strives For Zen In Claims Response

    "The Aflac Duck is a very lively, active duck, so we wanted to take him to a scene that active women could relate to ... Read the whole story

  • Toys R Us Puts Coolest YouTube Dad Behind Camera

    By day, Daniel Hashimoto toils as a special-effects guy at Dream Works, but has built a solid following on YouTube. In one spot, he ... Read the whole story

  • Yo, Muthafather, Get The Swagger Wagon

    On the heels of Toyota's social media influencer campaign for the new Sienna minivan where a trio of creative parents made videos touting the ... Read the whole story

  • Analyzing Vitaminwater's Formula Flip-Flop

    Indeed, 29 years after a consumer revolt made the company abandon its infamous "New Coke" reformulation within a mere 79 days and return to ... Read the whole story

  • Ohio Lottery Scratches That Itch

    "It's about the joy and happiness of just doing scratch-offs," Glenda Terrell, account supervisor with Marcus Thomas, tells "Marketing Daily." "It's a way to ... Read the whole story

  • Hyundai Exclusive Sponsor Of TNT's 'Legends'

    The show, with which Hyundai Motor America is touting the 2015 Genesis, has a Zelig-esque detective at the FBI who can transform himself into ... Read the whole story

  • Will National Ads Help Whole Foods?

    The ad campaign announcement comes at a tricky time for the food retailer, which has seen its growth slow in recent quarters, and observers ... Read the whole story