Marketing Daily
Friday, August 8, 2014
  • Honda Goes Social For Summer 'Cheerance'

    This time it's about "Cheerance" where, in addition to traditional media executions, Honda is launching a social flotilla of humorous videos, offbeat installations, GIFs, … Read the whole story

  • TV, OTT Consumers Seeking Connections

    Whether they realize it or not, the main factor that helps consumers decide in the purchase of a new television for video device is … Read the whole story

  • Gatorade Expands Comics Concept, Including Bottles

    This time, in addition to their comic books, each superhero character will be featured on his own limited-time Gatorade bottle. The bottles have now … Read the whole story

  • Luxury Travel Market Faces Challenges

    Americans spent 1% less on travel in the first quarter of 2014 than during fourth-quarter 2013. A malaise is threatening the high-end luxury travel … Read the whole story

  • Keep MMA, Adidas Mobile Playbook In Your Pocket

    Come to think of it, a good data-based guide should be like the Boy Scout handbook. The Mobile Marketing Association's Mobile Marketing Playbook is … Read the whole story

  • Belk Goes Back To School With HelloWorld

    Belk is teaming with digital agency HelloWorld to launch the "Modern Southern Music Concert Style Sweeps" back-to-school promotion. People enter via Belk's Facebook page … Read the whole story