Tuesday, August 12, 2014
  • Kenneth Cole's Fall Campaign Targets Social Change

    The new effort, called "Look good, for good," is bolstering nonprofit projects in three key areas, including collective health, civil liberties, and artistic activism. The fashion company has hired three photographers to chronicle the recipients. ...Read the whole story

  • Oreo Launches Mini Deliveries Promo

    "Oreo Mini Deliveries are our way of saying a little thanks to the people and places who help put a little bit of wonder into the big world every day," said Janda Lukin, senior director for Oreo at Mondelez International. ...Read the whole story

  • DirecTV Double Fantasy Is Rapping Manning Brothers

    The rapping Manning brothers are back again for DirecTV, this time to pitch a new fantasy-football channel offered by the satellite television service. "We caught lightning in a bottle last year," Jon Gieselman, senior vice president of marketing at DirecTV, tells "Marketing Daily." ...Read the whole story

  • CVS/pharmacy, Boys & Girls Clubs of America Pair Up

    CVS/pharmacy will donate a portion of the proceeds from the sale of school supplies, up to $125,000, to Boys & Girls Clubs of America's Great Futures Campaign. ...Read the whole story

  • Dodge's Peet, Ortiz Talk Robinson, Johnson. And Dart

    A new campaign for Dodge Dart, "Don't Touch My Dart," via Wieden+Kennedy, features comics Craig Robinson and Jake Johnson. Randy Ortiz, head of Dodge brand advertising, and Amy Peet, Dodge's senior manager, digital media, talk to "Marketing Daily." ...Read the whole story

  • What A Mess: And Delta Faucet Wants To Help Clean It Up

    The Company's new "Happimess" campaign will span multiple online and traditional media and was developed by creative AOR Leo Burnett Chicago, McMURRY/TMG and Burnett sibling Spark Communications which is handling media strategy and buying. "With our new campaign, we want to help consumers embrace 'HappiMess' with confidence, knowing our kitchen and bath innovations will be there to help with the cleanup," said Catherine Roper, Delta brand marketing director. ...Read the whole story

Why CMOs Must Help CIOs Rethink Technology To Stop Bleeding Red

While IT takes charge of the technology across companies, 51% of marketing leaders say they do not firmly believe that IT has the knowledge about customer life cycles to make the correct decisions that accelerate their ...More