Tuesday, August 19, 2014
  • CMOs: Mobile Spend Slowing, Social Going Strong

    The top areas of projected media budget growth over the next year are social advertising and online video (71% of marketers project growth in each of these areas), social engagement campaigns (69%), retargeting (67%) and search engine marketing/SEM (66%). ...Read the whole story

  • Panasonic Turns IT-Guy Into Planet-Saving Hero

    Panasonic is creating a limited-edition comic book series about a group of superheroes (the "League of Valor" and their IT specialist Kevin Massing) that relies on Panasonic technology solutions to get the job done. ...Read the whole story

  • Hyundai Launches 'The Genesis' With TNT's 'Legends'

    Hyundai's branded-content program around its exclusive sponsorship of TNT's new "Legends" TV show centers on "The Genesis," a nine-minute-long digital film, in whose production Ron Howard and Brian Grazer's New Form studio participated. ...Read the whole story

  • UGG Launches First Global Brand Campaign

    The lifestyle brand UGG Australia is launching its first global brand campaign. Under the anthem "This is UGG," the creative seeks to express the emotional power of the brand by celebrating life's "biggest small moments." ...Read the whole story

  • Digital Marketers Beef Up On Personalization

    Forty-eight percent of marketers queried reported that they face challenges in personalizing each customer interaction, and 42% of marketers reported they face challenges with analyzing customer interaction data. ...Read the whole story

  • Online Retail Up 14% in July, Led By Jewelry And Clothing

    Shopping in categories like jewelry and watches and apparel helped boost online retail spending 14% in July from a year ago, according to a new analysis by RBC Capital Markets, citing comScore data. That rate was faster than the 10% growth in the second quarter overall, and the 8% increase the prior month. ...Read the whole story