Dollar General yesterday threw an all-cash bid in the ring to acquire Family Dollar Stores that is $4-a-share higher that the $74.50-a-share offer from Dollar Tree that Family Dollar accepted … Read the whole story
The top areas of projected media budget growth over the next year are social advertising and online video (71% of marketers project growth in … Read the whole story
Panasonic is creating a limited-edition comic book series about a group of superheroes (the "League of Valor" and their IT specialist Kevin Massing) that … Read the whole story
Hyundai's branded-content program around its exclusive sponsorship of TNT's new "Legends" TV show centers on "The Genesis," a nine-minute-long digital film, in whose production … Read the whole story
The lifestyle brand UGG Australia is launching its first global brand campaign. Under the anthem "This is UGG," the creative seeks to express the … Read the whole story
Forty-eight percent of marketers queried reported that they face challenges in personalizing each customer interaction, and 42% of marketers reported they face challenges with … Read the whole story
Shopping in categories like jewelry and watches and apparel helped boost online retail spending 14% in July from a year ago, according to a … Read the whole story