Wednesday, August 20, 2014
  • McDonald's, Kraft Rolling Out Packaged McCafe

    McDonald's has been focusing on coffee as one strategic key to reinvigorating its sales growth, and views packaged coffee as a way to drive in-restaurant coffee sales, as well as to derive revenue from the retail channel. ...Read the whole story

  • Sony, Spider-Man Tout 4K Experience

    "National Cinema Media reaches consumers where they are already experiencing Sony 4K technology -- in the cinema," Alex Magin, vice president of marketing at Sony Electronics, tells "Marketing Daily." ...Read the whole story

  • Newcastle Asks Fans For Marketing Help

    Brand Director Quinn Kilbury tells "Marketing Daily": "[Earlier] ads won a lot of awards, but now we kind of have to go on the cheap. Everyone knows user-generated content is just a ploy to get fans to do our work for us, and we're just calling it like it is." ...Read the whole story

  • Less Print, More Digital Drive Home Depot's Sales

    Powered by a healthy demand for tools and seasonal gardening products and a shift in its marketing strategy, the Home Depot reported sales and earnings that beat expectations. And it's raising its forecasts for the remainder of the year. ...Read the whole story

  • New Jockey Brand Campaign Brings On The Icons

    "One key objective was to leverage our heritage," CMO Dustin Cohn tells "Marketing Daily." "Many people don't realize Jockey has been around since 1876. As we spoke to Millennials, this idea of supporting great men in history was of great interest to them." ...Read the whole story

  • Lip Cosmetics Leap With Glossy Sales

    Chicago-based marketing research firm Mintel says nearly one-third (32%) of lip product users ages 18-24 are looking for intense lip colors, compared to less than 20% of respondents ages 25 and over -- making lip cosmetics a "must have" item. ...Read the whole story