Wednesday, September 3, 2014
  • Under Armour Lands Gisele For Women's Campaign

    "I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen says on her Twitter feed, with a link to a video showing the model, known for her Kung Fu and yoga workouts, walking through an alley to a small gym and facing off with a heavy bag. ...Read the whole story

  • NFL Launches Educational Youth Games

    "They're making youths an important part of their business, [and] we're building a multiplatform strategy," David Lord, CEO of JumpStart, tells "Marketing Daily." "Today they have some simple Flash[-based] games. We're building big worlds." ...Read the whole story

  • John Hancock Ads Embrace Reality

    Being forced into early retirement or discovering that someone close has died are scenarios that don't make for entertaining TV spots. But John Hancock is not shirking from such unvarnished topics in a new campaign from Hill Holliday. ...Read the whole story

  • In A Plump Chicken Market, Church's Offers Love

    Naturally, chicken-focused fast-food brands are benefitting -- Technomic reported that limited-service chicken chains enjoyed 5.1% sales growth last year, versus 3.9% for all types of limited-service chains -- and they're investing in new campaigns to build on the momentum. ...Read the whole story

  • Buick, Jeep, Cadillac Have Buzz With Guys; Toyota Leads Consideration

    Jeep, Buick and Cadillac over the past year have had the most success in gaining the attention of Millennials, but the gains don't equate to product consideration, per YouGov BrandIndex. YouGov says that is especially the case when it comes to Millennial women. ...Read the whole story

Around The Net

  • Palmer Leaving Nissan For Aston MartinAutomotive News

    Andy Palmer, chief planning officer at Nissan Motor, is leaving the company to head UK sports-car maker Aston Martin. Nissan has tapped Renault EVP Philippe Klein to fill Palmer's spot as chief planning officer and a member of the board. He will report to Nissan CEO Carlos Ghosn and oversee global product planning, marketing, sales and zero-emissions vehicles. ...Read the whole story

  • 7-Eleven Offers Java DealConvenience Store News

    7-Eleven Inc. started offering coffee in to-go cups 50 years ago. To mark the anniversary, the Dallas-based convenience store chain is offering a small-size coffee for 50 cents at participating stores from Sept. 3 through Sept. 14. The retailer is also kicking off an "Every 7th Cup Free" coffee rewards program through its 7-Eleven mobile app, which customers need to download via iTunes App Store or Google Play and register as a member. ...Read the whole story

  • Abercrombie & Fitch Drops LogoForbes

    Abercrombie & Fitch, with 843 stores in the U.S. and 163 stores elsewhere, will drop identifying marks in U.S. stores with the spring 2015 season. Contributor Walter Loeb sees it as a big mistake. "I think that this is a very radical decision for a company who has made a significant investment in its logo over many years. The Moose was A&F's version of Ralph Lauren's Polo Pony. Customers liked the identifying mark." ...Read the whole story

  • Land Rover's New Campaign Goes To SpaceBrand Republic
  • Miller Lite Brings Back Old Label, People Think It's BetterBusinessweek