June 3 - 6, 2024
Monday, September 8, 2014
Top of The News
Whether it's a main feature of Apple's press event tomorrow or an off-the-cuff glance at work in progress that most reports say won't ship until next year, a wrist device … Read the whole story
PACKAGED GOODSThe campaign is centered on a faux designer named Cloey De La Rox and her line of color-pattern underwear. The digital components feature a … Read the whole story
FOODThe tool, dubbed "Pantry Pal," offers quick recipes for tasty, healthy, low-cholesterol meals that can be created with ingredients already in a household's pantry, … Read the whole story
ENTERTAINMENTThe effort will include retail partnerships, licensing, advertising and online activations that will encourage the public to "Power Up Like a Marvel Super Hero," … Read the whole story
TRAVELPrincess Cruises is partnering with several NFL football teams in hopes of expanding the cruise line's presence in key markets. The cruise ship is … Read the whole story
AUTOMOTIVEAlan Bethke, VP marketing at Subaru of America, talks to "Marketing Daily" about how the company supported an aggressive product strategy with marketing to … Read the whole story
- COMMENTARY
It's a challenging cat-and-mouse game for all brands, but it's especially daunting for brands that haven't built a nimble process and infrastructure prepared for … Read the whole story
In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Robyn DeFina - Sweet Loren’s, SVP of Marketing
Jeannie Hannigan - Little Leaf Farms, Senior Brand Manager
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