Marketing Daily
Friday, September 12, 2014

Top of The News

NFL Scrambles As Pressure Mounts
by Thom Forbes

As disenchanted fans and committed critics alike excoriate the National Football League on social media, and media outlets continue to probe what its officials knew when about the elevator tapes … Read the whole story

  • BEVERAGES
    Peanut Hottie Launches in U.S., Runs Facebook Promo
    by Karlene Lukovitz

    A jar of the drink mix - the brainchild of a food marketing consultant -- will be given away each hour during that day. … Read the whole story

  • RETAIL
    Target, Toys R Us Ready Holiday Campaigns
    by Sarah Mahoney

    Consumers may still be shaking the sand out of their beach towels, but the retail world is itching to get shoppers to turn the … Read the whole story

  • SPIRITS
    Campaign Says Stolichnaya is 'The Vodka' - Not 'A Vodka'
    by Karl Greenberg

    John Esposito, president of North America at Stoli Group U.S.A., tells "Marketing Daily" that the underlying tactic is to reach Millennials with social. "It's … Read the whole story

  • FOOD
    Ghirardelli Promo Asks For Commitment To Quality
    by Karlene Lukovitz

    Consumers can enter for chances to win one of 50 prizes of a year's worth of the premium chocolate products by registering on www.Ghirardelli.com/commit … Read the whole story

  • RESEARCH
    Halloween Chocolate Candy On The Rise
    by Tanya Gazdik

    Last year, sales of seasonal Halloween chocolate candy reached $217 million, up 12%. Such growth outperformed purchases of similar seasonal chocolate products during Christmas … Read the whole story

  • COMMENTARY
    Your Life In Football
    by Karl Greenberg, Staff Writer

    You get money, the brands borrowing your smile get equity, the NFL gets you, and the more deals you sign, the better for you, … Read the whole story

  • COMMENTARY
    When Emotion Trumps Rationality (And That's OK)
    by Dave Fish

    Car companies could learn a thing or two about passion. Yes, I said it. For most regular people, driving a car is not just … Read the whole story