Marketing Daily
Monday, September 15, 2014

Top of The News

Heineken Says 'Nee' To SABMiller
by Thom Forbes

Heineken really knows how to spurn a suitor, telling the world in a statement yesterday that SABMiller's advances to acquire it recently were "nonactionable." It went on to state, "the … Read the whole story

  • BEVERAGES
    Anheuser-Busch Offers 'Buds For Buds' Promo
    by Tanya Gazdik

    "We chose our launch markets based on market readiness and because they are important urban centers that would allow us to learn," Lucas Herscovici, … Read the whole story

  • MILITARY
    Air Force Aims High With New National Effort
    by Karl Greenberg

    Video assets include three spots as well as new video content, "Barrier Breakers," on AirForce.com, all carrying the message "Aim High ... Fly, Fight, … Read the whole story

  • RETAIL
    Sports Authority, Lululemon Flexing Yoga's Strong Suit
    by Sarah Mahoney

    "In 2008, there were 17.5 million people participating in yoga. In 2013, that rose to 24 million," EVP Stephen Binkley tells "Marketing Daily," "with … Read the whole story

  • Sennheiser Gives The Ears Some Love
    by Aaron Baar

    "We have been in the past about communicating the technical aspects of our products," Stefanie Reichert, Sennheiser's director of marketing for the U.S., tells … Read the whole story

  • AUTOMOTIVE
    If AAMCO Can Fix Transmissions, It Can Fix Anything
    by Karl Greenberg

    The effort, touting AAMCO's Total Car Care Service, takes an approach that might be analogous to the idea that if you can do brain … Read the whole story

  • COMMENTARY
    Truly Defective: Matthew McConaughey Captured Thinking And Driving
    by Bob Garfield, Featured Columnist

    This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now … Read the whole story

  • COMMENTARY
    Changing With The Times At Microsoft
    by Ken Beaulieu, Op-Ed Contributor

    From his days as Bill Gates' speech assistant to his present role as executive vice president and chief marketing officer, Chris Capossela has witnessed … Read the whole story

  • Terri & Sandy Solution Gets 'Real' For Freshpet
    by Larissa Faw

    The pet food company is using its fan base in its new advertising campaign that will showcase stories from "pet parents" on social media. … Read the whole story